Instagram will soon rearrange its users’ feeds based on relevancy rather than chronological order, the photo-sharing app said in an official blogpost on Tuesday.
Instagram said it hopes that a more tailored feed will improve the overall user experience. The company told CNBC it’s using machine learning to detect patterns and adapt to users’ behavior.
“If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in,” the company said. “And when your best friend posts a photo of her new puppy, you won’t miss it.”
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Instagram’s parent company, Facebook, made similar changes on its feeds earlier this year.
Twitter also introduced a similar feature earlier this year. As a result, Twitter said users tended to tweet and retweet more.
Instagram’s change will roll out in the coming months, and during what it called an extended testing period, the company will be accepting feedback on those changes, Instagram said.