Your reputation follows you everywhere. From personal to professional, people will remember you: Are you kind? A hard worker? Do you complain often? Do you go above and beyond?
However, in the age of social media, the way you’re perceived doesn’t end here. For this reason, it’s more important than ever to understand how you’re portraying yourself online and work to monitor your digital reputation just as diligently as you would your physical one.
Having worked in PR and strategic positioning for 17-plus years, I’ve gathered many tips on reputation management. Below you’ll find five areas to keep in mind when evaluating your digital persona, as well as how you can work your social channels for personal and professional benefit.
1. Not all social channels are created equal.
My Facebook, for example, has a lot more of my real-life friends and family following me; my Twitter, rather, is more industry experts and media. I must keep these different audiences in mind when deciding what I want to post, and you should too. One way I keep it balanced is knowing each channel and understanding its purpose, which helps me make smart decisions on sharing.
While I keep my Twitter more professional, I love sharing my love of football by following my teams and posting thoughts on the game, even though the majority of my followers are professionals who know me through my company.
However, this is a great way to share more about myself beyond what goes on at work. We all have interests outside of our jobs, and sharing something I’m passionate about shows my personality while still being professional (you’ll never find me angry Tweeting about a bad call or smack talking another team because that’s not me). I like to spread positivity, so although it’s not work related, my followers are learning about me.
On Facebook, my friends, family and clients follow me. I’ll post once or twice a week, keeping the majority of posts focused on my business. With Snapchat and Instagram, however, you’ll see more of me in my real element: at home, at work, with my daughter, walking my dog … the possibilities are endless. These two platforms show more of a balance of my life because I know the majority of my strictly professional audience isn’t relying on Snapchat or Instagram for PR-related content.